Why we don't reprint a lot

A lot is a finite run, logged the day it is finished. Most of ours are a run of one. When it sells, that is the end of it — we do not cut a second, and we do not put the pattern back into rotation with different denim.

This is a bad business decision in most of the ways a business decision gets measured. We cannot forecast. We cannot restock a piece that does well. We photograph everything individually because nothing is interchangeable, which means our photography cost scales with the catalogue instead of the pattern count.

We keep doing it because the alternative undoes the point. If the Loren bucket bag can be reprinted, then the bleach fade on the front panel is a design choice we selected, and the story about rescued denim becomes decoration on a product that would have existed anyway. The moment we can make it again, it stops being salvage.

So when something sells out, it stays sold out. We leave the piece on the site, marked, because the closed lots are the honest record of what came through the door.

The moment we can make it again, it stops being salvage.